Boosted by flagship products such as the boxer, the market for men's lingerie is maintained. Admittedly, the report of the Lingerie Fair 2018 indicates a certain disaffection and a number of customers slightly decreasing (103 million pieces sold in 2017anyway, for an average annual budget of 29 euros). But in reality, these yawning figures reflect a change in the purchasing habits of the modern man in terms of underwear.
The dynamics of the sector is now maintained by packages that are popular, such as lots of several items grouped. Thus, gentlemen, you are more and more numerous to buy your boxer shorts in batches of 3 Trends, once strongly marked by a practical aspect, have now evolved into coquetry, comfort and elegance.
Boxers, pajamas, and socks are popular
If men put the package in the boxer in 2018, the cheap underwear, combining masculinity and increased comfort, remains a safe bet. We like the Mc Alson and Sixtine models, for example. On the other hand, exit the slip. The article leaves the shelves of fashion stores like the stalls of popular markets and online stores.
In the niche of underwear night, men's pajamas know a new craze undeniable (at Pastunette or Hanro for example).
The man today orders his socks guided by necessity and comfort, but also - and more and more - by a concern for elegance. It is no coincidence that colorful socks or with original patterns flourish on many male feet.
More and more colors
In 2018, the modern man always favors sobriety in the choice of his cheap underwear. Yet another trend is clearly strengthening, that of "chatoyance".
Like socks, bright colors and patterns are easy to wear under clothing. Entry-level brands like Freegun and No Republik are contributing to this success, inspired by Pull-In, which has recently upgraded to a more discreet model.
Even the big brands in the luxury and ready-to-wear sector are not mistaken. The latter offers a combination of colorful men's underwear and classic-style collections, with solid hues and discreet patterns. This is the case at Aubade and Eminence for example. In short, sobriety and exuberance can very well coexist. After all, you have to know how to vary the pleasures!
Can the underwear be unisex?
Like haute couture, where men and women parade more and more often side by side, men's lingerie is more and more eyeing the female side. No, lace boxers are not (yet) a new trend, but more and more brands offer mixed collections, "androgynous", with minimalist lines. We think for example of the pink boxers of French Boy, the polka dots of Christian Cane or the flowery underwear of Maison Marcy.
Finally, beyond the style, the quality of the materials offered also reflects the sophistication and coquetry that now prevail. Cotton and micro-fibers are popular, to combine elegance and comfort.
All this confirms that men are giving more and more important to their underwear. Difficult to complain. And you, gentlemen, are you rather underpants or pants? Colorful socks or boxer sober and plain?
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